Modern commerce architecture leaves full control of the user experience to designers and developers enabling truly unique experiences that are fast and effective.
Unique experiences leave lasting impacts that drive rapid growth. Traditional eCommerce architecture limits the flexibility of the front-end, making customisation and development expensive and risky. Modern eCommerce architure leaves the book open for developers to customise the digital experience for users across the store.
Truly headless commerce handles just the checkout and payment process, ensuring security for the customer and freedom for the business to truly customise their user experience.
The core concept behind Headless and MACH architecture for eCommerce has been applied by developers for years. Enterprise solutions, which are inherently complex, have been using micro-services and SOA to make extensible, heavily customisable, and high performing applications.
Integrating digital marketing and enterprise applications with eCommerce platforms that follow an extensible architecture results in more reliable, seamless, and faster integrations that present the opportunity for flexible and innovative change across the entire stack.
With full control over the presentation layer, it becomes much easier to apply targeted campaigns and content, and also simplifies analysing the impact of minor changes between eCommerce funnels and strategies.
Most digital commerce platforms have altered their architecture to better represent headless and MACH principles. Some of the most notable are:
Changing platform can be costly, and unless there is direct benefit to your business, you should consider spending
We improve every aspect of the customer journey, which is why we provide consulting, advice, and solutions well beyond the traditional digital commerce agency.